Google statistics prove virtual tours boost SEO search rankings

If you’re on the fence about having a virtual tour created, you’ll be pleased to know that a virtual tour can help your business in a number of ways. As well as showing that you’re willing to go above and beyond to improve user experience, a virtual tour can help with engagement and SEO.

Google never publishes aggregated statistics on who’s using its services. But at the end of 2015, it did commission an independent survey into internet habits. In particular, it looked at how people used virtual tours.

Here’s How Can a Virtual Tour Help Your Business?

Increase Visitor Engagement – Regardless of whether or not they’re interested in what you’re offering, it can be hard to fully engage a visitor when they’re on your website. Though photos and videos work, they’re becoming standard. When you have a virtual tour created, you’re offering something unique and different. This can grab attention in a big way.

Boost Your SEO Efforts – There are a lot of different elements that go into achieving SEO success as a business, one of which is ensuring that website visitors spend as long as possible on your website. The longer they spend on a web page, the higher it will rank in search results. When there’s a virtual tour to keep their interest, visitors are much more likely to resist clicking off. This can boost SEO considerably.

Stand Out From Competitors – Adding virtual tours to a website is still a relatively new concept, which means that a lot of businesses are still without one. By adding a virtual tour to the website before competitors, your business will stand out as being ahead of the curve. Rather than blending in with other similar businesses, you will stand out for all of the right reasons.

Build a Relationship With Customers and Clients – When a customer or client stumbles upon a website, it can be difficult to create a relationship. Even with great content and high quality images, it’s not easy for someone to feel a connection to a business. However, a virtual tour can help to avoid this. By seeing the business and feeling as though they are there, a strong relationship between you and then can form.